Dave's next book, Sad Men, will be published by Transworld in April 2014.
It's the story of his time as an ad man during the 1980s. This was the golden age of advertising, where the Creative Director turned up for work just in time for lunch, having spent the previous night sipping Martinis in exclusive clubs, scribbling ad ideas and women's phone numbers onto cocktail napkins.
That was in New York. The small provincial agency in Leeds where Dave started out was slightly different.
The only time these men ever got mad was when the sandwich shop forgot to put HP sauce in their chip butties. Cocktails in West Yorkshire? You'd probably get beaten up just for asking. And when the Creative Director rolled in after ten, it was only because his useless car, the one he was forced to drive because the manufacturers were a client of the agency, had broken down yet again and he'd had to walk the rest of the way.
This was the flipside to Madison Avenue's Mad Men. This was the world of the Sad Men.
And this is the story of Dave's time amongst them.